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The Power of Qualitative Research in Travel & Tourism
While data can tell you what happened, qualitative research tells you why. At Gray Research Solutions, we use interviews, focus groups, and digital ethnographies to reveal the human side of travel—and help destinations create meaningful experiences.
16 hours ago5 min read


Lowcountry Love Stories: Their Words
Lowcountry Love Stories: Their Words is a video spotlighting real visitor experiences in South Carolina’s Lowcountry. Based on research conducted by Gray Research Solutions, this short vlog captures authentic emotions, powerful memories, and meaningful reasons travelers return to this beloved region. Perfect for destination marketers and tourism professionals looking to understand what makes the Lowcountry truly unforgettable.
Jun 61 min read


Lowcountry Love Stories
Some places you visit. Others, you feel. Visitors describe South Carolina’s Lowcountry as “magical,” “spiritual,” and “home.” We dig into why they keep coming back—and what makes this region so beloved.
May 143 min read


Emotions Drive Decisions: Why Understanding Visitor Sentiment Is Crucial for Tourism Marketing
This post is examines the importance of understanding the human side of research and marketing. No amount of data can reveal what is inside a visitors head. Quantitative research alone cannot measure perceptions, emotions, and what people truly feel, and that's the importance of speaking to visitors directly.
Apr 164 min read


Get Ready, World: Gray Research Solutions Is Entering the Blogosphere
Yes, we’re officially bloggers. But don’t worry—we won’t just be posting charts and tables.
Apr 163 min read
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