
Speaking Services
Shannon regularly facilitates strategy sessions, visualizing workshops, board retreats, and more.
Looking for a fresh new speaking topic? Choose from one of the popular ones below or have us tailor a presentation to your needs. We pride ourselves on our ability to translate intimidating research subject matter into presentations that are as interesting and entertaining as they are helpful and informative for your audience.
Core Topics
Move hearts before you move minds.
Feelings First
Why Emotion is (still) the Most Overlooked Strategy in Travel Marketing

Your brand lives in their minds, not your marketing.
Reputation Precedes You
How Visitor Perception Shapes Travel Decisions

Great stories make unforgettable destinations.
Spinning Yarns
The Ancient Art of Storytelling and Why It Still Moves Travelers Today

Know your audience, craft your message, and make your marketing dollars count.
Target with Intention
How Market Segmentation Powers Smarter Tourism Marketing

What you can't measure might matter most.
Beyond the Dashboard
Why the Data You Can't Track Might Matter Most

True connection starts with what's real.
Real Places, Real People
How Authenticity Drives Visitor Loyalty

Bringing rentals to the table--and into the tourism strategy.
Welcome (Them) In
Making Short-Term Rentals Work for Your Destination

When tourism wins, everyone wins—and it’s because of you.
The Tourism Ripple
How Visitors Fuel Communities and Why It Starts With You
