Core Solutions
Guest/Visitor Profile Studies
Get clarity on who’s showing up, why they came, and how to get more just like them. We help you understand your visitors’ demographics, behaviors, motivations, and decision drivers—so you can prioritize the right segments and message to them with confidence.
Marketing Effectiveness Studies
Is your marketing actually moving the needle? We ask travelers in your target markets if they’ve seen your ads, how it influenced them, and if it made them want to visit. For those who missed the ads, we see if they’d care now—and show them the creative to get their unfiltered feedback.
Data Audit and KPI Tracking Plan
You’ve got data. Maybe too much. We audit what you’re collecting, where the gaps are, and what really matters. Then we help you define clear, relevant KPIs—so you can stop chasing numbers and start tracking performance.
Awareness & Perception Studies
Your brand is what people say about you when you’re not around. We find out what potential visitors really think about your destination, hotel, or attraction, across markets, income levels, and life stages. What keeps people from planning a trip? Whether you're rebranding, repositioning, or simply seeking to understand your brand image better, we can reveal how you're viewed in the marketplace.
Lodging Studies
Mobilize your lodging partners to learn the overnight market mix of your destination as a whole. Who is really filling hotel rooms, and what low occupancy periods do partners need help with? It’s collaboration and insight that helps both your partners and your destination win.
Meeting Planner Studies
Want to attract more events? Start by asking the planners. We uncover why they choose you (or don’t), what matters most to them, and how you stack up against the competition. Plus, we use video clips of actual meeting planner interviews to bring these insights to life, so stakeholders can hear directly from the source.
Tourism Funding Analysis
Show the value of tourism in a way stakeholders can’t ignore. We use a blend of data sources and tourism tax insights to illustrate how visitor dollars move through your community—and who benefits. Simple, visual, and undeniably persuasive.
Research Partner Program
If you're swimming in data but still searching for answers, our Research Partner Program is your lifeline.
This flexible, retainer-based service turns GRS into an extension of your team—helping you interpret your numbers, communicate your impact, and make confident decisions that move your destination forward.
From quarterly KPI tracking and segmentation to focus groups, snapshot surveys, and board-ready presentations, your hours flex to fit your priorities. No onboarding lag. No learning curve. Just a team that already knows your goals, your voice, and your data—and helps you make the most of all three.
Additional Research Services
Fancy Qualitative Methods
Dig deep into who your target visitors are and what drives them.
Sometimes you just need to know more. You want more detail, more context, more “why” around your customers. What REALLY drives them?
Customized Solutions
If the methods outlined below don’t quite meet your needs, let us custom design a study for you. We’ll develop a methodology tailored to your goals and your research budget—and leave you feeling like a hero.